Is demanding owner exclusivity a good way?
Is demanding owner exclusivity a good way? Jun 29

Is demanding owner exclusivity a good way?

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Is demanding owner exclusivity a good way?
The exclusivity clause is present in 91% of contracts between clients and real estate agents or realtors in the United States. In Brazil, this percentage is only 64%, and many brokers still question whether demanding exclusivity from the owner is a good strategy. It corresponds to a clause in the brokerage contract, according to which the selling customer hires the broker exclusively for the provision of services. This does not mean that only this broker will be responsible for the sale of the property in question, given that the partnership between brokers and real estate agents is common in this market, but rather that it is responsible for the sale, guaranteeing a personalized and safe provision of services. Understand more about the exclusivity in the real estate business.
Exclusivity in the real estate business
The exclusivity clause in brokerage contracts is based on Law no. 6,530 / 78 of the professional Code of Ethics, the Resolutions-COCEFI, and the Brazilian Civil Code of 2002. This, in its article 726, provides for the exclusivity institute as a way of guaranteeing legal security in real estate negotiations. The Code of Professional Ethics, Resolution-COCEFI No. 326/92 puts the importance of the real estate agent to ensure his exclusive competence in guiding the negotiation.

Broker: why exclusivity is important
Exclusivity on the sale of a property guarantees to the realtor the legal security and financial viability of the work, since to carry out his function, he invests his time in research and search for information about the property in question. Thus, exclusivity acts as a kind of counterbalance to your investment, offering legal certainty about the business undertaken.
It is more difficult to sell a property exclusively
Some homeowners are concerned that securing the exclusivity of selling their property to a single broker may make it more difficult. This concern does not take into account the aforementioned partnership between brokers and real estate agents: the fact of having an exclusive broker does not mean, nor does it prevent, others from participating in the sale. For the owners, the exclusivity guarantees the existence of a competent and responsible broker acting in the sale of the property, so that it does not run the risk of suffering devaluation due to the variety of prices, for example. It is, in addition, a form of security with regard to visits, ensuring that they are carried out responsibly by a trusted broker.
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How to convince the customer of the importance of exclusivity
Credibility and trust are essential to convince a client regarding the exclusivity clause: the broker must demonstrate a professional attitude, and present to the client the advantages that his skills and qualifications bring to the negotiation. It is also interesting to emphasize the way in which it will be carried out: the property will be well advertised and disclosed by competent professionals, the documentation for the transaction will be carried out in a secure manner, as well as visits by potential buyers. It is essential to present to the client the responsibility of the broker regarding the negotiation of your property, ensuring commitment and dedication for it to be carried out successfully. Provided by law, exclusivity represents a safer path for both brokers and those involved in real estate negotiation,
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06-29-21 - 23:34 Start date
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