Willow Fabrics is a premier online cross stitch store and retailer in the UK specializing in a wide array of crafting supplies, with a strong focus on cross stitch. Their extensive product range caters to various textile arts, including cross stitch and embroidery, tapestry and needlepoint, sewing and quilting, knitting and crochet, and haberdashery. They stock a comprehensive selection of fabrics like Aida, linen, and evenweave from renowned brands such as Zweigart, DMC, Anchor, and Permin, alongside a diverse offering of threads, charts, books, kits, and project packs, including issues of CrossStitcher Magazine.

Beyond their core offerings, Willow Fabrics also provides materials for tapestry and needlepoint, sewing and quilting, knitting and crochet, and haberdashery. To further support crafting enthusiasts, they offer additional services such as framing and finishing and stock essential accessories like needles, pins, and adhesives. Conveniently, Willow Fabrics ships their products to the USA, Canada, Australia, and New Zealand.